What is SEO (Search Engine Optimization) and how it works?
Search Engine Optimization or SEO is the process of building your website in a way to rank higher on a search engine results page (SERP) so that you receive more organic traffic. Google is the most dominant search engine in the world so the aim is to rank high on google results for search terms that mean the most to your target audience.
SEO is one of the most powerful Digital Marketing Techniques.
Top Techniques used by small and large industries to rank higher on SERP:
Optimizing for local:
For small and local businesses and shops local SEO is the way to go. By optimizing for local searches these businesses can get some quality leads without competing with virtually countless other similar enterprises in the world. Including Area, City, and State names in the Title, Description, URL, and Heading tags with content are common techniques for optimizing locally. For Example Keyword: Spices Supplier in Taloja, Navi Mumbai.
Creating high-quality content:
Content is the king and high-quality content is a top-ranking factor. We should understand the business we want to rank on search engines and write the content their customers are looking for on the internet.
Speeding up your website:
In a world where just about everyone is in a hurry, a slow-loading website is perhaps one of the most frustrating things ever. With slow website with a load time of more than 3 seconds can lose visitors and increase website bounce rates.
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Some other techniques of SEO are listed below to get to know in dept contact us now. Click Here!
- Creating optimized landing pages:
- YouTube SEO:
- Guest posting:
- Mobile SEO:
- Keyword research:
4 Types of SEO?
Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs). SEO is mainly divided into Four categories as listed below:
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO