If you have just put up a website, you probably all ready have heard words like keywords, Google Adwords, Google Adsense, and SEO. Adwords, Adsense, SEO and have one thing in common which is Keywords. How important are keywords? Very Important.
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – a 25-word title, with two 35-word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated — too much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more to it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, and style, to name just a few.
SEO – Search Engine Optimization
Search engine optimization – this for me has been a time-consuming process. SEO is keyword driven – the search engines pull the keywords from your web copy. SEO is very technical these days it is time-consuming as well as needs dedication and constant efforts to rank higher on google but it’s worth it. SEO gives us long-term benefits.
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The search engines do, however, pull information from the Meta Description, Meta Title, and the content of your web pages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, the most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords divert away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: https://easyseocheck.com/keyword-density-checker It’s a free tool, and very helpful.
To conclude, Content and keywords are one of the main ingredients that lead people to your website, product, service, and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.