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What is SEO, PPC, SMM, and SEM

Digital Marketing Types

by LHBM Infotech
Digital Marketing Agency

SEO – Search Engine Optimization:

SEO stands for Search Engine Optimization. It is the practice of improving the quality and quantity of traffic to a website from search engines like Google, Bing, and Yahoo through organic or non-paid search results. The goal of SEO is to increase the visibility and ranking of a website in search engine results pages (SERPs) by optimizing various on-page and off-page factors like a content, keywords, backlinks, user experience, and more.

PPC – Pay-per-click:

PPC stands for Pay-per-click. It is a form of online advertising where advertisers pay each time a user clicks on one of their ads. PPC ads are usually displayed at the top or bottom of search engine results pages and can also appear on social media platforms and other websites. Advertisers bid on keywords relevant to their target audience and set a budget for their campaign.

SMM – Social Media Marketing:

SMM stands for Social Media Marketing. It involves using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to promote a brand, product, or service. SMM involves creating engaging content, running ads, and building relationships with customers and followers. The goal of SMM is to increase brand awareness, drive website traffic, and generate leads and sales.

SEM – Search Engine Marketing:

SEM stands for Search Engine Marketing. It is an umbrella term that includes both SEO and PPC. SEM involves using various techniques to increase the visibility and ranking of a website in search engine results pages. The goal of SEM is to drive relevant and targeted traffic to a website, increase brand awareness, and generate leads and sales.